Innovation.
Creativity.
Effect.


Hi, I'm Saba Ahmadpour a Product Designer, UX Engineer, WordPress Developer, and Performance Marketer with over 10 years of hands-on experience crafting digital experiences that truly connect with users.

My work is rooted in one belief: great design solves real problems. Whether it's designing intuitive interfaces, developing scalable WordPress sites, or running data-driven marketing campaigns, I thrive on creating products that are both beautiful and high-performing.

Over the past decade, I’ve had the chance to collaborate with diverse teams and brands — from startups to enterprise clients — turning ideas into impactful, user-centered solutions.

I specialize in end-to-end product design, from ideation and research to prototyping and launch. My approach blends creative thinking with a deep understanding of user behavior, business strategy, and technical feasibility.

Beyond design, I care deeply about performance — not just in terms of website speed, but also product growth, engagement, and measurable outcomes. I bring a marketer's mindset to design challenges, always optimizing for both UX and ROI.

When I’m not designing or coding, you’ll probably find me exploring new design tools, reading about behavioral psychology, or mentoring junior designers. I'm always learning — and always building.

Product & business strategy

Aligning user needs with business goals to build products that drive real impact and sustainable growth.

UX and UI design process

Designing seamless user experiences through research-driven UX and pixel-perfect UI — from wireframes to high-fidelity prototypes.

Front-end development

Building fast, responsive, and accessible interfaces using modern front-end technologies to bring designs to life.

Work Experience

Digital Marketing & Content Manager
Zeytoon Group (Academy, Art Shop & Kindergarten)
  • Led the digital marketing strategy across all branches of Zeytoon Group, including Zeytoon Academy, Zeytoon Art Shop, and the newly launched Zeytoon Kindergarten.
  • Oversaw the end-to-end launch of Zeytoon Kindergarten, from initial concept development to branding, online presence, and successful digital campaigns for student enrollment.
  • Created and executed performance-based marketing campaigns for the Academy, including the well-received “Mother & Child: My Peace, Her Peace” campaign, which resonated deeply with the target audience.
  • Built and managed a content team of 8 members, overseeing recruitment, task delegation, progress monitoring, and performance evaluation to ensure high-quality output and team growth.
  • Conducted in-house training sessions on WordPress for academy students, contributing to upskilling and digital literacy as part of the academy’s educational offerings.
  • Supervised content creation across platforms (website, social media, blog), ensured consistency with brand voice, and drove engagement through storytelling and emotional connection.
  • Collaborated with leadership on marketing KPIs, audience targeting, and cross-channel promotions to improve brand positioning and student acquisition.

Key Achievements

  • Successfully launched Zeytoon Kindergarten through digital-first strategies, resulting in strong initial enrollment and brand awareness.
  • Led impactful campaigns such as “Mother & Child”, boosting engagement and program interest.
  • Established and scaled an internal content team with clear processes and quality control.
  • Delivered specialized WordPress training, enhancing the Academy’s educational value and reach.

Key Skills

  • Full-Funnel Digital Marketing Strategy
  • Campaign Planning & Execution (Emotional Branding)
  • Content Team Management & Hiring
  • Performance-Based Education Marketing
  • WordPress Instruction & Site Management
  • Social Media Strategy & Community Building
  • Team Leadership & Process Development
  • Brand Launch & Early-Stage Growth

 

Digital Marketing & Content Lead
The Studio
    • Collaborated remotely with B Studio, a Netherlands-based digital company managing three distinct web products:
    • AI-powered football prediction platform
    • WordPress-related resource site
    • Shopify-based e-commerce platform
    • Contributed to website design and landing page optimization across all products, aligning with conversion goals and UX principles.
    • Developed and managed Google Ads campaigns, targeting diverse audiences based on product and regional performance metrics.
    • Created content strategies and produced copy for websites, blogs, and social media platforms, including detailed Instagram content calendars tailored to each brand’s tone and audience.
    • Conducted market research and competitor analysis to guide product positioning, campaign focus, and content planning.
    • Worked closely with product and dev teams to ideate and roll out new features for the Shopify product, based on user feedback and market demand.
    • Supported brand growth by ensuring consistent messaging, SEO alignment, and performance tracking across all digital touchpoints.

    Key Achievements

    • Successfully managed cross-product digital marketing efforts, contributing to visibility and user engagement for three unique brands.
    • Improved paid traffic ROI through well-targeted Google Ads and conversion-optimized landing pages.
    • Played a hands-on role in feature development for Shopify offerings based on competitive benchmarking and user needs.

    Key Skills

    • Multi-brand Digital Strategy
    • Landing Page Design & Website Optimization
    • Google Ads Campaign Management
    • Content Creation & Editorial Planning (Instagram + Web)
    • Market Research & Competitive Analysis
    • Feature Ideation & Product Collaboration (Shopify)
    • SEO & Performance Analytics
    • Remote Cross-functional Teamwork
UX Designer
Snapp Food
  • Designed and developed responsive user interfaces for a food delivery platform, leading to a 20% increase in user engagement
  • Collaborated with cross-functional teams to translate user needs into functional features, improving usability metrics by 15%. Built reusable front-end components using React.js, reducing development time for new features by 30%.
  • Conducted usability testing and gathered user feedback to refine designs and improve user satisfaction. Developed high-performance web pages for a retail platform, improving page load speed by 25%. Conducted user research to identify pain points and designed solutions that increased conversion rates by 10%.
  • Worked closely with back-end developers to ensure seamless integration of APIs and data-driven functionalities.
UX Designer
Jupit
  • Responsible for designing and customizing new landing pages based on diverse client requirements using WordPress theme, one of ThemeForest’s best-selling multipurpose templates.
  • Conducted UX reviews and usability testing on newly created pages to ensure alignment with user behavior, accessibility standards, and conversion goals.
  • Worked closely with clients and developers to translate marketing objectives into high-performing, visually engaging, and user-centered landing pages.
  • Applied UX/UI best practices to improve page structure, layout hierarchy, and mobile responsiveness, leading to better engagement and lower bounce rates.

Key Skills

  • WordPress Theme Customization 
  • Landing Page Design & Optimization
  • UX Auditing & Usability Testing
  • Client Requirement Analysis
  • Conversion-Oriented Design
  • Responsive & Mobile-First Design
Web Designer | Digital Marketer
Setareh Sharghi Full Services Agency
  • Worked remotely as a web designer and digital marketing specialist for a diverse portfolio of prominent brands, contributing to both creative design and strategic marketing efforts.
  • Designed and optimized landing pages within the Rubika app, enhancing user engagement and conversion for the Rubika platform’s internal campaigns.
  • Led digital marketing initiatives for brands such as Mahris, Beheshti Carpet, Saray-e Irani, focusing on brand visibility and customer acquisition through targeted online campaigns.
  • Developed and executed creative marketing strategies and campaign concepts for clients including Bank Mellat, Ruby Food, and the Sheida platform, driving brand awareness and measurable growth.
  • Managed and implemented comprehensive 360-degree marketing campaigns for Blanton and Aslesh Ineh Saray-e Irani, integrating digital, social media, and offline channels to maximize reach and impact.
  • Specialized in the development and management of Shayesteh brand, overseeing website landing page design, search engine optimization using Google Search Console, and ongoing performance monitoring to improve organic search rankings.
  • Supported the production and management of advertising and television campaigns for high-profile clients such as Daal Insurance and Shahr Home Appliances, ensuring consistency between digital and traditional marketing channels.
  • Collaborated effectively with creative teams, media planners, and technical developers to deliver seamless marketing solutions remotely, meeting deadlines and exceeding client expectations.

Key Skills

  • Web & Landing Page Design (including in-app pages)
  • Comprehensive Digital Marketing Strategy
  • Multi-channel Campaign Planning & Execution (Digital & TV)
  • Brand Development & Positioning
  • SEO & Google Search Console Management
Digital Marketing & Content Lead
Karma Ads Agency
    • Played a pivotal role in launching DaruShop’s e-commerce platform, establishing it as one of the first fully online pharmacies in Iran.
    • Led end-to-end planning and execution of digital marketing campaigns, focusing on health supplements and pharmaceutical products, resulting in significant sales growth.
    • Developed and launched new product categories, including dietary supplements and wellness items, driving category expansion and increasing average order value.
    • Built and trained an in-house content team, developing content strategies tailored to healthcare audiences, focused on trust-building, product education, and SEO.
    • Implemented SEO strategies that improved website rankings in competitive health-related keywords, driving sustained organic growth.
    • Worked cross-functionally with pharmacists, developers, and sales teams to ensure regulatory compliance, content accuracy, and conversion optimization.
    • Key Skills
    • E-commerce & Healthtech Marketing
    • SEO Strategy & Keyword Planning
    • Content Team Building & Training
    • Health & Wellness Market Understanding