I believe the right design will bring your business to life
- Hi, I’m Saba Ahmadpour
- a multi-disciplinary Digital Marketer, UX Engineer, WordPress Developer, and Performance Marketer with over 10 years of hands-on experience creating digital products that are user-centered, results-driven, and built to scale.
- My philosophy is simple: great design solves real problems. I specialize in end-to-end product design—from ideation, research, and wireframing to prototyping, development, and launch. I craft seamless user experiences, design scalable WordPress websites, and execute high-performing marketing campaigns with a data-driven mindset.
- I’ve worked across startups, agencies, and enterprise brands, leading cross-functional projects in industries ranging from e-commerce and SaaS to education and digital health. My background allows me to bridge the gap between design, development, and marketing—delivering products that don’t just look good, but convert, grow, and perform.
- One of my core passions is brand building. Over the years, I’ve founded and developed four niche brands:
- Chasht – Iran’s first online breakfast delivery platform
- SabzPet Food – pet food products and content for animal lovers
- Ashpazbanoo – a cooking-focused digital marketing brand
- Shirin Online – wholesale pastry sales for cafés and restaurants
- I’ve also led teams, mentored junior designers, and built internal workflows to support scalable content production and UX research. From launching kindergartens and academic platforms to working with international clients on AI-driven prediction tools, my career has always been about turning ideas into systems that work
Education
MBA
TEHRAN UNIVERSITY
COMPUTER ENGINEER SHARIATY UNIVERSITY
PRODUCT MANAGMENT BOOZHAN SCHOOL
UX DESIGN
AMANJ ACADEMY
TEHRAN UNIVERSITY
DIGITAL MARKETING
AMANJ ACADEMY
TEHRAN UNIVERSITY
SEO
AMANJ ACADEMY
TEHRAN UNIVERSITY
Cover Letter
To Whom It May Concern,
My name is David Tavakoli, founder of Uliss, and I’m writing to express my enthusiastic recommendation for Saba Ahmadpour as a candidate for any senior digital marketing or product design role within your organization.
I’ve had the opportunity to collaborate with Saba on multiple high-impact projects, and I can confidently say she is one of the most versatile, reliable, and strategic professionals I’ve worked with. As both a Product Designer and Performance Marketer, she brings a rare combination of creativity, technical depth, and business acumen.
At Uliss, we trusted Saba with several core responsibilities—from UX/UI design and landing page optimization to SEO strategy, Google Ads execution, and content system development. Every task she took on was handled with focus, intelligence, and a results-driven mindset. She is not only a designer who understands how to make things beautiful, but one who also knows how to make them perform.
What makes Saba stand out is her ability to think holistically—balancing brand identity, user needs, and growth strategy without ever compromising quality. She took the initiative to analyze competitors, suggest new product features, and even helped mentor junior content creators as our brand scaled.
If you're looking for someone who will bring leadership, depth, and meaningful outcomes to your product or marketing team, Saba is without a doubt the person you want on your side. She is a builder, a thinker, and a truly collaborative partner.
Please don’t hesitate to reach out if you'd like more details about our experience working together.
Sincerely,
David
David
Work Experience
Digital Marketing & Content Manager
Zeytoon Group (Academy, Art Shop & Kindergarten)
- Led the digital marketing strategy across all branches of Zeytoon Group, including Zeytoon Academy, Zeytoon Art Shop, and the newly launched Zeytoon Kindergarten.
- Oversaw the end-to-end launch of Zeytoon Kindergarten, from initial concept development to branding, online presence, and successful digital campaigns for student enrollment.
- Created and executed performance-based marketing campaigns for the Academy, including the well-received “Mother & Child: My Peace, Her Peace” campaign, which resonated deeply with the target audience.
- Built and managed a content team of 8 members, overseeing recruitment, task delegation, progress monitoring, and performance evaluation to ensure high-quality output and team growth.
- Conducted in-house training sessions on WordPress for academy students, contributing to upskilling and digital literacy as part of the academy’s educational offerings.
- Supervised content creation across platforms (website, social media, blog), ensured consistency with brand voice, and drove engagement through storytelling and emotional connection.
- Collaborated with leadership on marketing KPIs, audience targeting, and cross-channel promotions to improve brand positioning and student acquisition.
Key Achievements
- Successfully launched Zeytoon Kindergarten through digital-first strategies, resulting in strong initial enrollment and brand awareness.
- Led impactful campaigns such as “Mother & Child”, boosting engagement and program interest.
- Established and scaled an internal content team with clear processes and quality control.
- Delivered specialized WordPress training, enhancing the Academy’s educational value and reach.
Key Skills
- Full-Funnel Digital Marketing Strategy
- Campaign Planning & Execution (Emotional Branding)
- Content Team Management & Hiring
- Performance-Based Education Marketing
- WordPress Instruction & Site Management
- Social Media Strategy & Community Building
- Team Leadership & Process Development
- Brand Launch & Early-Stage Growth
Digital Marketing & Content Lead
The Studio
- Collaborated remotely with B Studio, a Netherlands-based digital company managing three distinct web products:
- AI-powered football prediction platform
- WordPress-related resource site
- Shopify-based e-commerce platform
- Contributed to website design and landing page optimization across all products, aligning with conversion goals and UX principles.
- Developed and managed Google Ads campaigns, targeting diverse audiences based on product and regional performance metrics.
- Created content strategies and produced copy for websites, blogs, and social media platforms, including detailed Instagram content calendars tailored to each brand’s tone and audience.
- Conducted market research and competitor analysis to guide product positioning, campaign focus, and content planning.
- Worked closely with product and dev teams to ideate and roll out new features for the Shopify product, based on user feedback and market demand.
- Supported brand growth by ensuring consistent messaging, SEO alignment, and performance tracking across all digital touchpoints.
Key Achievements
- Successfully managed cross-product digital marketing efforts, contributing to visibility and user engagement for three unique brands.
- Improved paid traffic ROI through well-targeted Google Ads and conversion-optimized landing pages.
- Played a hands-on role in feature development for Shopify offerings based on competitive benchmarking and user needs.
Key Skills
- Multi-brand Digital Strategy
- Landing Page Design & Website Optimization
- Google Ads Campaign Management
- Content Creation & Editorial Planning (Instagram + Web)
- Market Research & Competitive Analysis
- Feature Ideation & Product Collaboration (Shopify)
- SEO & Performance Analytics
- Remote Cross-functional Teamwork
UX Designer
Snapp Food
- Designed and developed responsive user interfaces for a food delivery platform, leading to a 20% increase in user engagement
- Collaborated with cross-functional teams to translate user needs into functional features, improving usability metrics by 15%. Built reusable front-end components using React.js, reducing development time for new features by 30%.
- Conducted usability testing and gathered user feedback to refine designs and improve user satisfaction. Developed high-performance web pages for a retail platform, improving page load speed by 25%. Conducted user research to identify pain points and designed solutions that increased conversion rates by 10%.
- Worked closely with back-end developers to ensure seamless integration of APIs and data-driven functionalities.
UX Designer
Jupit
- Responsible for designing and customizing new landing pages based on diverse client requirements using WordPress theme, one of ThemeForest’s best-selling multipurpose templates.
- Conducted UX reviews and usability testing on newly created pages to ensure alignment with user behavior, accessibility standards, and conversion goals.
- Worked closely with clients and developers to translate marketing objectives into high-performing, visually engaging, and user-centered landing pages.
- Applied UX/UI best practices to improve page structure, layout hierarchy, and mobile responsiveness, leading to better engagement and lower bounce rates.
Key Skills
- WordPress Theme Customization (Jupiter X4)
- Landing Page Design & Optimization
- UX Auditing & Usability Testing
- Client Requirement Analysis
- Conversion-Oriented Design
- Responsive & Mobile-First Design
Web Designer | Digital Marketer
Setareh Sharghi Full Services Agency
- Worked remotely as a web designer and digital marketing specialist for a diverse portfolio of prominent brands, contributing to both creative design and strategic marketing efforts.
- Designed and optimized landing pages within the Rubika app, enhancing user engagement and conversion for the Rubika platform’s internal campaigns.
- Led digital marketing initiatives for brands such as Mahris, Beheshti Carpet, Saray-e Irani, focusing on brand visibility and customer acquisition through targeted online campaigns.
- Developed and executed creative marketing strategies and campaign concepts for clients including Bank Mellat, Ruby Food, and the Sheida platform, driving brand awareness and measurable growth.
- Managed and implemented comprehensive 360-degree marketing campaigns for Blanton and Aslesh Ineh Saray-e Irani, integrating digital, social media, and offline channels to maximize reach and impact.
- Specialized in the development and management of Shayesteh brand, overseeing website landing page design, search engine optimization using Google Search Console, and ongoing performance monitoring to improve organic search rankings.
- Supported the production and management of advertising and television campaigns for high-profile clients such as Daal Insurance and Shahr Home Appliances, ensuring consistency between digital and traditional marketing channels.
- Collaborated effectively with creative teams, media planners, and technical developers to deliver seamless marketing solutions remotely, meeting deadlines and exceeding client expectations.
Key Skills
- Web & Landing Page Design (including in-app pages)
- Comprehensive Digital Marketing Strategy
- Multi-channel Campaign Planning & Execution (Digital & TV)
- Brand Development & Positioning
- SEO & Google Search Console Management
Digital Marketing & Content Lead
Karma Ads Agency
- Played a pivotal role in launching DaruShop’s e-commerce platform, establishing it as one of the first fully online pharmacies in Iran.
- Led end-to-end planning and execution of digital marketing campaigns, focusing on health supplements and pharmaceutical products, resulting in significant sales growth.
- Developed and launched new product categories, including dietary supplements and wellness items, driving category expansion and increasing average order value.
- Built and trained an in-house content team, developing content strategies tailored to healthcare audiences, focused on trust-building, product education, and SEO.
- Implemented SEO strategies that improved website rankings in competitive health-related keywords, driving sustained organic growth.
- Worked cross-functionally with pharmacists, developers, and sales teams to ensure regulatory compliance, content accuracy, and conversion optimization.
- Key Skills
- E-commerce & Healthtech Marketing
- SEO Strategy & Keyword Planning
- Content Team Building & Training
- Health & Wellness Market Understanding
